We are a consumer collective united in our commitment to safeguard the shared interests of all individuals, promote intersectional sustainable practices and build transparent ecosystems to become a catalyst for achieving a plant-based economy in India.
Advertising narratives and marketing claims have a significant influence on consumer food preferences and purchasing decisions in the Indian egg industry. Analysis of packaging practices by prominent Indian egg producers shows that storytelling through labels and imagery plays a crucial role in shaping consumer perceptions and behaviours.
The study analyses 154 egg variants from 57 brands, revealing how Indian egg producers frequently use misleading claims on packaging to influence consumer behaviour.
our vision
By educating and bringing greater awareness, our vision is to promote ethical consumption practices that meet the needs of the present without compromising future generations.
our mission
From awareness to action, our mission is centred around protecting the interests of ethical consumers, promoting sustainable practices and advocating for transparent systems.
Let’s build a life where progress coexists harmoniously with preservation.
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Explore our campaigns and projects.
As we navigate an era marked by severe and escalating consequences of climate change, India’s population is projected to reach 1.67 billion by 2050, posing a great risk to the health of people as well as the planet.
In light of these pressing concerns, we propose actionable and intersectional recommendations at both individual as well as systemic levels, to forge pathways towards a sustainable present and resilient future for all beings and the planet.
We believe in supporting initiatives that align with our vision for a sustainable present and a resilient future.
Want to know more? Get your questions answered below!
Our goal is to empower consumers to make mindful choices that contribute to a better world for all and a sustainable future for our planet. Become part of our network of sustainable and conscious consumers for exciting benefits.
Join our efforts in spreading awareness, collaborate with us on projects, participate in advocacy campaigns and make informed consumer choices. Click to join our crew!
STEP I: Fill the form with your details, skills and areas of interest.
STEP II: Our team will reach out with volunteering opportunities.
STEP III: That’s it! You’re now part of the CFS Crew!
Your choices make a huge difference. Learn about sustainable cruelty-free initiatives and empower yourself with the knowledge of making conscious informed decisions. Access our curated database of responsible and ethical organisations.
Click to make mindful choices and shop responsibly!
We welcome your enthusiasm and commitment to making a positive impact. You could get involved with us by becoming a supporter, joining our crew for upcoming campaigns, participating in our surveys and collaborating with us on our projects.
You can also connect with us directly or on social media to keep up to date with all our initiatives.
One of our primary objectives is to raise awareness in the society by ensuring individuals are empowered with the appropriate set of knowledge and skills and bring in a futuristic temperament to leading a conscious lifestyle.
Have more questions? Want to connect with the CFS team? Reach out to us!