#HouseholdTrends #EcoFriendlyCleaning #CleanLiving #Sustainability
As pandemic habits shifted to more conscious hygiene and sanitation practices, household surface cleaners became integral to consumers’ survival strategy. Mintel GNPD data reveals a surge in brands focusing on specific areas like toilets and kitchens in household care products. With a growing preference for ‘clean’ claims, eco-friendly and natural ingredients take the spotlight, signalling a shift towards ethical and sustainable household care.